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The (Way) Back Beat: A Pretty Girl is Like a Melody

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There are many ways for an advertiser to attract attention, and in the history of 19th- and 20th-century print hucksterisim there have been few...

The (Way) Back Beat: A Pretty Girl is Like a Melody

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Fretted-instrument advertising in the 20th century relied heavily on “glamor” or “cheesecake.” Electric instruments and accessories, in particular, are still marketed to a primarily male...

The (Way) Back Beat: A Pretty Girl is Like a Melody

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Last month, we began looking at some of the more entertaining fretted instrument advertising of the 20th century, in what could be loosely called...

D’Aquisto New Yorker Classic

During his 30-plus years as an independent guitarmaker, James L. D’Aquisto was acclaimed as the premier maker of archtop guitars. He gained the title...

1937 Martin 0-21

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Martin is known for its orderly model-naming system, under which all guitars of a certain style from any particular year have the same materials,...

The Fender Tremolux

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Most amp nuts are utterly fascinated by Fender’s rapid evolution from archaic to modern through the course of the 1950s. Within that arc, the...

Larry Collins 1944-2024

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Larry Collins, a guitar prodigy mentored by renowned flatpicker Joe Maphis, and half of the ’50s brother/sister act The Collins Kids, died January 5...

Rickenbacker 345

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Rickenbacker guitars have a look, feel, and sound that is remarkably distinct from those made by any other manufacturers. In fact, artists often find...

The Höfner Model 485G

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At the end of World War II, the town of Schönbach, in western Bohemia, became Luby, Czechoslovakia, and the people of German ethnicity were...

Classics: November 2021

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Billy Soutar loves the vibe of his 1969 Les Paul Personal and matching LP-12 amp. While the guitar’s mahogany body, Les Paul Custom touches,...
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