Advertising with VG

    Promote your business with Vintage Guitar magazine!

    Vintage Guitar is the largest magazine dedicated to those who love the great guitars of today and yesterday. Each monthly issue contains features on collectible instruments, great collections, interviews with players, technical articles, brand and model histories, new product reviews, and much more. Each issue also has over 300 ads from manufacturers and dealers from all across the U.S. and from overseas. That means Vintage Guitar advertising works! And it’s very affordable. With distribution to subscribers, musical instrument stores, large book chains, guitar shows, newsstands, and special events, each issue is read by over 65,000 guitar fans – every one is a potential customer!

    Issue In Progress: February 2019 Vol. 33 No. 04 • Deadline: 11/14/18 • Street Date: 12/07/18

    Is your company working with any of the following artists or gear makers? Submit an ad to really stand out!

    FEATURES *

    + Jessie Ed Taylor’s “Dice” Guitar

    + Pretty Woman ES-335

    + 50 Years of Yes

    VG’s Bass Showcase

    • Mosrite 88 Ventures

    • Marshall Model 1987

    • Martin Renaissance Guitars

    • Def Leppard, Pyromania

    • The Gretsch Unsolidbody, 1953-1961

    FIRST FRET *

    • Doyle Bramhall II

    • Victor Cabas

    • James Curleigh

    • Dan Donegan

    • Steve Lukather

    • Abe Ovadia

    • Ana Popovic

    • Eric Schenkmen

    • Steve Tibbetts

    • Khalif Walter

    VG APPROVED GEAR *

    • Earthquaker Aqueduct

    • J. Rockett Audio Designs Archer

    • Pigtronix Bob Weir’s Real Deal

    • D’Angelico Tammany

    • Goldfinch Noir

    • ZVEX Vibrophase Khan Pak Amp

    • Rivolta Mondata II

    *Subject to change

    Bass Showcase • DEADLINE NOVEMBER 14

    It’s simple, just email your VG rep a hi-resolution photo and up to 60 words of text which can include pricing and web address. You can also inform your rep when you submit the form at the bottom of this page.

    Bass Showcase is the place to be!

    Take advantage of this great opportunity to show your BASSES in front of bass enthusiasts investing in gear at guitar shows around the world (Florida, California, United Kingdom). In addition to the distribution at guitar shows, our monthly readership is over 50,000 – can’t get better than that!

    Did you know that your advertisement (see example) will be in front of both our print and digital readers? Plus, the digital issue links directly to your website to purchase your products RIGHT AWAY! All of this exposure + a Facebook post in front of our 476,000 followers is yours for only $349! Other ad packages available. Space is limited so contact us today to schedule your ad.

    Send your VG rep a hi-resolution photo and up to 60 words of text which can include pricing and web address. DEADLINE: 11/14/18

    The Return of “Vintage Guitar Classics”

    After a 20-year hiatus, VG Classics is returning as a quarterly digital magazine! It will be highlighted by instrument profiles from VG’s massive archive of material going back 30 years, and reach more than 20,000 vintage-guitar enthusiasts! A full-page/full-color ad is only $500. Take action today! Express your interest to a VG rep when you call (800) 844‑1197 8am-5pm CST.

    Jake Andrews and VG’s Joan Trygg at NAMM 2018!
    DID YOU KNOW? VG is the only guitar magazine distributed at 76+ guitar shows and events throughout the year! Request copies of Vintage Guitar magazine to be at your event by contacting Joan Trygg → JoanT@VintageGuitar.com. Better yet – get your event published for FREE in VG when you submit your guitar event to “Upcoming Events”.

    2,000+ copies of the January issue will be distributed to these fine events:

     • Fall Philly

     • Lake County Musician’s Swap Meet

     • CNY Guitar Show

     • Michigan Guitar Show

     • Merseyside Guitar Show

    Among the hustle and bustle of guitar events attendees freely grab issue(s) of VG as they enter. Your ad in VG will reach pre‑qualified customers — folks who’ve paid $20 or more of their hard‑earned money to see a room full of guitars and guitar related products. Even if you can’t be at the show or event, your product or service can be in front of eyes that matter.

    Do. Not. Hesitate. Reserve ad space pronto and submit artwork before VG’s devoted staff meets crunch time on November 14, 2018. The February 2019 issue is currently in progress; note our advertising opportunities and article features. Pay attention to where BONUS distribution is headed.

    Cover Date Deadline Status
    The Official Vintage Guitar Price Guide 2019 Learn more → —closed— Order Now
    December 2018 —closed— View Now
    January 2019 —closed— In Mailstream
    February 2019 11/14/18 In Progress
    March 2019 12/12/18 Pending
    April 2019 01/18/2019 Pending
    May 2019 02/15/2019 Pending
    June 2019 03/15/2019 Pending
    July 2019 04/15/2019 Pending
    August 2019 05/17/2019 Pending
    September 2019 06/14/2019 Pending
    October 2019 07/15/2019 Pending
    The Official Vintage Guitar Price Guide 2020 Learn more → 08/23/2019 Ad space must be reserved.
    The Official Vintage Guitar Price Guide 2020 Learn more → 08/30/2019 Ad files must be submitted to your VG rep.
    November 2019 08/16/2019 Pending
    December 2019 09/16/2019 Pending
    January 2019 10/18/2019 Pending
    February 2019 11/15/2019 Pending
    March 2019 12/16/2019 Pending
    Updated 11/05/18. Magazines arrive in mailboxes approximately the 15th of each month.

    Don’t wait another day! For pricing info and more, simply submit the form below!

    How do I add my guitar show to the magazine and website? Simply submit your info to this form or e-mail JoanT@VintageGuitar.com. All submissions must be received by the 10th of each month, or they will appear in the next available issue. This listing is done as a service to our readers and we reserve final determination as to its contents.

    How do I submit my recording for review? Submit a recording for potential review by simply filling out this form and our review staff will be in contact with you.

    How do I offer my product for review? Submit a product for potential review by simply filling out this form and Dennis Pernu will be in contact with you about your product.

    I have some new and cool gear. How can VG promote it? Gearin’ Up is the perfect place to put your gear in front of eyes that matter. Simply fill out this form – the VG staff will soon contact you.

    How do I place a classified ad? DEADLINE for submission is the 10th of each month. VG Classifieds are FREE for VG subscribers. Start a subscription for just $24.95 and submit your FREE listing! Non-subscribers must pay $50.00/listing. Submit a Classified at https://store.vintageguitar.com/classifieds-submission.html or contact Joan at JoanT@VintageGuitar.com or 1-800-844-1197.

    I would like to carry VG products in my store. Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers! For more info call Joan at (800) 844‑1197.

    Ad Sizes - Magazine

    Size Width × Height • Page size: 9" × 10.875" Includes 0.125" bleed all around
    2 Page Spread 18.25" × 11.125" Yes
    Full Page 9.25" × 11.125" Yes
    23 5.1875" × 9.875" No
    23 5.9375" × 11.125" Yes
    12 Vertical 3.8438" × 9.875" No
    12 Vertical 4.5938" × 11.125" Yes
    12 Horizontal 7.875" × 4.8438" No
    12 Horizontal 9.25" × 5.5938" Yes
    13 2.5" × 9.875" No
    13 3.25" × 11.125" Yes
    14 3.8438" × 4.8438" No
    16 2.5" × 4.8438" No
    18 3.8438" × 2.3281" No
    116 3.8438" × 1.0703" No
    Showcase Vertical 2.5" × 4.625" No
    Showcase Horizontal 5.1875" × 2.2292" No
    Take action today! For pricing info and more, simply submit the form below!

    Materials & Standard Policies

    Logo Design, Ad Design, Special Requirements $50/hr.

    Photo Effects (silhouettes, drop outs) $20/ea.

    *Does not apply to camera-ready ads

    • Line Screens- 110 for black and white, 133 for inside full-color glossy pages, and 150 for cover glossy pages.

    • Four columns to a page.

    • One column width 2.5"

    • Two column width 5.1875"

    We accept:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .pdf Please embed all fonts (or subset 100%).

        No OPI.

        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.

        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.

        No cropmarks or registration. The PDF should be the same size as mechanical requirements above.

    Payment must accompany materials.

    Frequency discounts will be applied after advertising agreement is signed and returned to Vintage Guitar.

    Cancellations or changes in orders must be in writing and will not be accepted after the 15th of each month.

    Display ads are not commissionable.

    By placing an ad with Vintage Guitar magazine, the advertiser or its agency, if any, jointly and severally agree to indemnify and hold harmless Vintage Guitar Inc. against any liability including expense resulting from claims or suits based upon the content or subject matter of the advertisement, including but not limited to claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement, or unauthorized use of name, likeness, statement or work of any person.

    WHAT OUR ADVERTISERS SAY

    “It’s my most effective advertising tool; I get calls from people reading the magazine everywhere from Europe to the swampiest parts of middle America. Every time a new issue is delivered to readers, I get calls.” – Nate Westgor, Willie’s American Guitars

    “We have been advertising in Vintage Guitar for more than a decade. Its content and demographic is the right target for our advertising needs, the staff is knowledgeable, and their guidance is valuable in finding the appropriate audience. When it comes to selling vacuum tubes, we need to get right to the musician, and VG does that.” – thetubestore.com

    Vintage Guitar readers have real buying power – much more than just internet “views.”

    Vintage Guitar is not just a great magazine but a popular online destination too. Every day more than a thousand individuals stop by the VG website to browse the articles, check on the latest news from the VG newswire, and post their photos resulting in more than 110,000 page views per month. VG also hosts a popular (487,000+ likes) Facebook page.

    VINTAGE GUITAR PRINT READERS

    Magazine Readership: 65,207

    → Level of Playing

      Pro: 10.3%

      Semi-Pro: 18.6%

      Experienced 38.3%

    47.6% of Vintage Guitar readers report a household income of more than $100,000 per year!

    77% refer to the magazine when making buying decisions.

    83% plan to buy one or more guitars this year.

    → More than 54% plan to buy one or more amps in the next year.

    → 83% purchase pedals.

    → 56.8% own basses.

    VG readers will spend more than $63 million on new gear this year!

    VINTAGE GUITAR SOCIAL MEDIA READERS

    Facebook: 487,000

    Instagram: 40,600

    Twitter: 13,000

    Website: 110,000 uniques monthly

    Average age: 53

    The Vintage Guitar team designed the hassle‑free 5‑Pack and Box of 6 with retailers in mind!

    Be the coolest music store on the street with our hassle-free way to stock VG’s fine products using VG for Retailers →

    As you are made aware each day, the world of music retailing is constantly changing. Use VG’s 32 years of being in business to help navigate these changes – introducing the brand new, hassle‑free 5‑Pack and Box of 6! Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers!

    Call your dedicated VG rep at (800) 844‑1197 Mon-Fri 8am-5pm CST. You can also submit the form below!

    James Jiskra → James@VintageGuitar.com

    Joan Trygg → JoanT@VintageGuitar.com

    Johnny Zapp → Johnny@VintageGuitar.com

    Mike Naughton → Mike@VintageGuitar.com

    Issue In Progress: February 2019 Vol. 33 No. 04 • Deadline: 11/14/18 • Street Date: 12/07/18

    Sell more gear in 2020 when you advertise in The Official Vintage Guitar Price Guide – YOUR #1 VALUATION RESOURCE!

    The Guide gathers input from 35 of the world’s foremost expert dealers, each of whom brings decades of experience in the business. That’s one of many reasons it’s the most-trusted source for values! Thousands of guitar enthusiasts buy The Official Vintage Guitar Price Guide and use it continuously throughout the year. Thousands more refer to it at guitar shows, guitar shops, and of course at the local bookstore. Their hearts are racing in anticipation of finding the guitar of their dreams listed among the thousands of entries. If only you could be there every time, to assist these people in owning that instrument. You can! Get ’em while they’re in the mood, put your ad right in the face of the buyer. When they look up their favorite instrument, your ad is in their hands. Who are they going to call? Advertising in the Price Guide is an easy and profitable way to sell more gear. The fact that space is very limited (less competition), gives you even more exposure. Call your friendly VG rep now at (800) 844‑1197 while there’s still space available.

    Deadlines – Price Guide

    Space Reservation Deadline: August 23, 2019 (unless the ad space is already gone!)

    Materials Deadline: August 30, 2019.

    Ad Sizes - Price Guide

    Size Width × Height Includes 0.125" bleed all around Price
    Full Page 8.375" × 11" Yes $2,753 Full-Color
    Full Page 7.25" × 9.75" No $2,753 Full-Color
    12 7.25" × 4.75" No $1,402 Full-Color
    14 3.5" × 4.75" No $778 Full-Color
    16 2.25" × 4.75" No $532 Full-Color

    Materials & Standard Policies

    Logo Design, Ad Design, Special Requirements $50/hr.

    Photo Effects (silhouettes, drop outs) $20/ea.

    *Does not apply to camera-ready ads

    We accept:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .pdf Please embed all fonts (or subset 100%).

        No OPI.

        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.

        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.

        No crop marks or registration. The PDF should be the same size as mechanical requirements above.

    Logo Design, Ad Design, Special Requirements $50/hr.

    Photo Effects (silhouettes, drop outs) $20/ea.

    *Does not apply to camera-ready ads

    We accept:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .pdf Please embed all fonts (or subset 100%).

        No OPI.

        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.

        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.

        No crop marks or registration. The PDF should be the same size as mechanical requirements above.

    The Guide is the only thing that provides dealers and collectors with updates distilled into one indispensable tool. You never know when you’ll find that rare treasure, so don’t be caught without The Guide nearby.” – Nate Westgor, Willie’s American Guitars

    The Guide is the first and last stop for the values of vintage and notable used guitars, amps, pedals, and all that comes with the territory. Online pricing is like the wild west, and just as dangerous when it comes to market value. The Guide remains the only tried-and-true source for accurate pricing. It’s based on real sales info from reputable dealers – not bloated, random, doctored, online asking prices and ‘sold data’ from sources that are impossible to confirm. At each Sam Ash location, we use The Guide as a trusted source for true, reliable market data. It’s the only way to buy, sell, and list items at up-to-date and fair pricing. – Mike Rock, Sam Ash Music Stores

    This is simply the most comprehensive reporting tool available to individuals and industry leaders. Thanks to modern means, reported sales data is harvested all the way up to the moment of publication making it as current as possible. The Guide has been an effective device since inception and remains the most-accessed resource for quick and effective evaluations. – Eric C. Newell, Gruhn Guitars

    Peek at the directory from The Official Vintage Guitar Price Guide 2017. Publish all the contact info a guitar enthusiast would need to find your business.

    Directory Listing! • DEADLINE AUGUST 30, 2019

    Looking for an affordable way to get your name in front of guitar enthusiasts across the world with the most trusted source for vintage fretted instruments and gear pricing?

    A simple investment of $60 gets you a directory listing in the upcoming Official Vintage Guitar Price Guide 2020 with all the contact information a guitar enthusiast would need to find your business. Your listing will be featured in both the print and digital copies with a debut at the Amigo International Guitar Show in October 2019!

    › › REMINDER: all survey participants and advertisers in The Guide receive a complimentary directory listing. Leap from only a $60 directory listing to a full-color advertisement, thus you’ll receive that directory listing for FREE. Upgrade your advertisement – full, 12, 14, and 16 page sizes are available. Email Joan, JoanT@VintageGuitar.com, your directory information or call (800) 844‑1197.

    Directory Section Required Info Price
    Dealer Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Manufacturer Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Tech/Repair Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Listings are placed in a special section of The Guide and are categorized by state.

    Now you can tap into the electronic side of VG like never before! Take advantage of these great Vintage Guitar Online Services:

    Advertising Banners: Choose the leaderboard banner (728 pixels wide by 90 pixels tall) or the side skyscraper banner (160 pixels wide by 300 pixels tall) and let the Vintage Guitar website drive customers directly to your site. The banners run randomly on all the VG web pages so you’ll be seen no matter where they’re browsing.

    Promoting a special event or sale? Your ad alone will run in every banner position on our website for a full day (or days).

    Email Inbox Marketing: Tap into VG’s coveted e-mail list. You can reach 25,000+ opt-in guitar fans by e-mail. Sponsor a VG email which includes two banner positions.

    Sponsored Facebook Post: Get your shop or product on VG Facebook page (487,000+ likes) includes a free boost ($20/each additional boost).

    FREE in Vintage Guitar

    Submit your recording for Hit List. Register a guitar show in Upcoming Events. Classified listings are FREE for VG subscribers. Show the world your photos of your 50’s Strat or your whole collection of Teiscos with Online Readers Gallery. If you have a store tour, factory tour, product demo or just a video of your favorite artist on YouTube, you can send us the link and we’ll post it on one of our VGTV channels for VG fans to see.

    Submission - Advertising

    Call (800) 844-1197 to talk to a VG representative! Mon-Fri 8am-5pm CST. If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.
      Don’t know your rep’s name? Select James, the Advertising Director, he will get you on the right track!
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