Advertising with VG

    {IMPORTANT}

    Deadline: 12/16/19 • Street Date: 01/10/20 • Issue In Progress: March 2020 Vol. 34 No. 05

    Start the conversation now. Call your dedicated VG rep at (800) 844‑1197 Mon-Fri 8am-5pm CST. Follow-up the phone call with a refined question/note when you submit the form at the very bottom of this page!

    Do. Not. Hesitate. Reserve ad space pronto and submit artwork before VG’s devoted staff meets crunch time: December 16, 2019. The March 2020 issue is currently in progress; note our advertising opportunities and article features. Pay attention to where BONUS distribution is headed. Budget and plan for the future using the yearly schedule. FAQ, ad sizes, readers’ stats, VG for Retailers and much more is below. Bookmark this page and visit monthly to pinpoint how VG can accelerate your business.

    James Jiskra → James@VintageGuitar.com

    Joan Trygg → JoanT@VintageGuitar.com

    Johnny Zapp → Johnny@VintageGuitar.com

    Mike Naughton → Mike@VintageGuitar.com

    MARCH 2020 Cover has bonus distribution at NAMM, Bay Area, Orange County and Orlando guitar shows!

    FEATURES *

    • Steve Wariner (cover)
    • Tele Thinline prototypes
    • ’73 Mesa Boogie prototype
    • Toronzo Cannon
    • ’55 Gibson ES-350NT

    FIRST FRET *

    • Jan Akkerman
    • Joanna Connor
    • Laura Cox
    • Coco Montoya
    • Vinnie Moore
    • Spellcasters
    • Pat Travers

    *Subject to change

    VG APPROVED GEAR *

    • Foxrox Hot Silicon 2
    • SoloDallas Storm
    • Wingman DangerZone
    • Mule Mulecaster (or Dano 12) Cianco
    • Fender Stratocaster Vintera
    • MusicMan Stingray Bass
    • Schertler Unico
    • Caparison Dellinger Prominence

    *Subject to change

    FREE FULL PAGE AD*

    Advertise with a half page ad or larger in the MAR (NAMM distributed) and APR 2020 (NAMM follow-up) editions of Vintage Guitar magazine and you’ll receive a free full page ad in the online edition of VG 2020 New Gear Yearbook!

    Already a monthly half-page plus advertiser? No problem, you’re pre-qualified (your VG rep will give you details on how to take advantage of this cool offer)!

    We will promote the Yearbook throughout 2020 to our online community, on our popular website and through social media as well as in print, so your ad will be seen by a steady stream of new customers.

    Plus, the March issue will have free bonus distribution to Winter NAMM as well as guitar shows throughout the country including the Bay Area, Orange County and Orlando shows – a bonus distribution of nearly 5,000 copies!

    FREE in VG

    Classified listings are FREE for VG subscribers and advertisers. Submit your recording for Hit List. Register a guitar show in Upcoming Events. If you have a store tour, factory tour, product demo or just a video of your favorite artist on YouTube, you can send us the link and we’ll post it on one of our VGTV channels for VG fans to see.

    DID YOU KNOW?

    VG contributor, Johnny Zapp with guitar legend, Jimmie Vaughan at NAMM Show.

    VG is the only guitar magazine distributed at 76+ guitar shows and events throughout the year! Request copies of Vintage Guitar magazine to be at your event by contacting Joan Trygg → JoanT@VintageGuitar.com. Better yet – get your event published for FREE in VG when you submit your guitar event to “Upcoming Events”. See full calendar and past show photos at www.VintageGuitar.com/Upcoming.

    Among the hustle and bustle of guitar events attendees freely grab issue(s) of VG as they enter. Your ad in VG will reach pre‑qualified customers — folks who’ve paid $20 or more of their hard‑earned money to see a room full of guitars and guitar related products. Even if you can’t be at the show or event, your product or service can be in front of eyes that matter.

    Budget and plan for the future using this yearly schedule!

    Note our advertising opportunities and article features. Pay attention to where BONUS distribution is headed. Reserve ad space pronto!

    Deadline Special Feature Approx. Street Date Cover
    CLOSED Accessories: Great Gear For New Sounds 08/10/19 OCT 2019
    CLOSED Amigo Int. • Effects: Transform Your Timbre 09/10/19 NOV 2019
    CLOSED Recording Bass: Get It On Track 10/10/19 DEC 2019
    CLOSED Directory Listing → 10/09/19 The Official Vintage Guitar® Price Guide 2020
    CLOSED Fall Philly • 2019 Holiday Buyers’ Guide 11/10/19 JAN 2020
    CLOSED Pickups • The VG Super Pickup Giveaway 12/10/19 FEB 2020 • In Mailstream
    12/16/19 Winter NAMM 01/10/20 MAR 2020 •  In Progress
    01/17/20 VG Readers’ Choice Awards • Effects 02/10/20 APR 2020
    02/19/20 New Gear 03/10/20 MAY 2020
    03/18/20 Dallas Int. Guitar Festival • Amps 04/10/20 JUN 2020
    04/17/20 Independent Artist 05/10/20 JUL 2020
    05/15/20 Guitars and Basses 06/10/20 AUG 2020
    06/17/20 Summer NAMM • Philly 07/10/20 SEP 2020
    06/26/20 Directory Listing • Ad space must be reserved. 10/12/20 The Official Vintage Guitar® Price Guide 2021
    07/17/20 Accessories 08/10/20 OCT 2020
    08/17/20 Amigo Int. Guitar Show • Acoustics 09/10/20 NOV 2020
    08/28/20 Directory Listing • Ad files must be submitted to your VG rep. 10/12/20 The Official Vintage Guitar® Price Guide 2021
    09/16/20 Recording 10/10/20 DEC 2020
    10/16/20 Fall Philly • 2020 Holiday Buyers’ Guide 11/10/20 JAN 2021
    11/13/20 Pickups 12/10/20 FEB 2021
    12/16/20 Winter NAMM 01/10/21 MAR 2021
    Updated 12/04/19. Magazines arrive in mailboxes approximately the 15th of each month.

    Don’t wait another day! For pricing info and more, simply submit the form below!

    How do I add my guitar show to the magazine and website? Simply submit your info to this form or e-mail JoanT@VintageGuitar.com. All submissions must be received by the 10th of each month, or they will appear in the next available issue. This listing is done as a service to our readers and we reserve final determination as to its contents.

    How do I submit my album for review? Submit an album for potential review by simply filling out this form and our review staff will be in contact with you.

    How do I offer my product for review? Submit a product for potential review by simply filling out this form and Dennis Pernu will be in contact with you about your product.

    I have some new and cool gear. How can VG promote it? Gearin’ Up is the perfect place to put your gear in front of eyes that matter. Simply fill out this form – the VG staff will soon contact you.

    How do I place a classified ad? DEADLINE for submission is the 10th of each month. VG Classifieds are FREE for VG subscribers. Start a subscription for just $24.95 and submit your FREE listing! Non-subscribers must pay $50.00/listing. Submit a Classified at https://store.vintageguitar.com/classifieds-submission.html or contact Joan at JoanT@VintageGuitar.com or 1-800-844-1197.

    I would like to carry VG products in my store. Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers! For more info call Joan at (800) 844‑1197.

    Ad Sizes - Magazine

    Size Width × Height No Bleed Width × Height 1/8″ Bleed
    2 Page Spread 18" × 21.75" 18.25" × 22.25"
    Back Cover (IV) 9" × 10.875" 9.25" × 11.125"
    Inside Back Cover (III) 9" × 10.875" 9.25" × 11.125"
    Inside Front Cover (II) 9" × 10.875" 9.25" × 11.125"
    Full Page 9" × 10.875" 9.25" × 11.125"
    23 Page 5.9375" × 11.125" 5.1875" × 9.875"
    12 Page Horizontal 7.875" × 4.8438" 9.25" × 5.5938"
    12 Page Vertical 3.8438" × 9.875" 4.5938" × 11.125"
    13 Page 2.5" × 9.875" 3.25" × 11.125"
    14 Page 3.8438" × 4.8438"
    16 Page 2.5" × 4.8438"
    18 Page 3.8438" × 2.3281"
    116 Page 3.8438" × 1.0703"
    Showcase Horizontal 5.1875" × 2.2292"
    Showcase Vertical 2.5" × 4.625"
    Classifieds 3" 2.5" × 3"
    Classifieds 2" 2.5" × 2"
    Classifieds 1" 2.5" × 1"
    Take action today! For pricing info and more, simply submit the form below!

    Advertisement Design Overview

    Design Assistance

    Complete ad creation, “new look”, redesigns, inventory listing updates, photo drop outs ($20 per photo), you name it. The VG Creative Department can provide any design assistance in the matter of minutes. $50 per hour

    Materials Accepted:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .png 300 ppi at actual size of ad.

      .pdf Please embed all fonts (or subset 100%). No OPI. No cropmarks or registration. The PDF should be the same size as mechanical requirement.

    Standard Policies

    Payment must accompany materials.

    On multiple run ads where no new copy is received by the deadline, and no prior arrangements have been made, the copy from the previous month will run again.

    Discounts will not apply until agreement is signed and returned to Vintage Guitar.

    Cancellations or changes in orders must be in writing and will not be accepted after the 10th of the month.

    Display ads are not commissionable.

    Finance charges will apply to outstanding balances after 30 days.

    By placing an ad with Vintage Guitar magazine, the advertiser or its agency, if any, jointly and severally agree to indemnify and hold harmless Vintage Guitar Inc. against any liability including expense resulting from claims or suits based upon the content or subject matter of the advertisement, including but not limited to claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement, or unauthorized use of name, likeness, statement or work of any person.

    Vintage Guitar readers have real buying power – much more than just internet “views.”

    Vintage Guitar is not just a great magazine but a popular online destination too. Every day more than a thousand individuals stop by the VG website to browse the articles, check on the latest news from the VG newswire, and post their photos resulting in more than 110,000 page views per month. VG also hosts a popular (487,000+ likes) Facebook page.

    VINTAGE GUITAR PRINT READERS

    Magazine Readership: 65,207

    → Level of Playing

      Pro: 10.3%

      Semi-Pro: 18.6%

      Experienced 38.3%

    47.6% of Vintage Guitar readers report a household income of more than $100,000 per year!

    77% refer to the magazine when making buying decisions.

    83% plan to buy one or more guitars this year.

    → More than 54% plan to buy one or more amps in the next year.

    → 83% purchase pedals.

    → 56.8% own basses.

    VG readers will spend more than $63 million on new gear this year!

    VINTAGE GUITAR SOCIAL MEDIA READERS

    Facebook: 487,000

    Instagram: 40,600

    Twitter: 13,000

    Website: 110,000 uniques monthly

    Average age: 53

    The Vintage Guitar team designed the hassle‑free 5‑Pack and Box of 6 with retailers in mind!

    Be the coolest music store on the street with our hassle-free way to stock VG’s fine products using VG for Retailers →

    As you are made aware each day, the world of music retailing is constantly changing. Use VG’s 32 years of being in business to help navigate these changes – introducing the brand new, hassle‑free 5‑Pack and Box of 6! Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers!

    Tap into the Vintage Guitar Online Services!

    BANNER • Choose the leaderboard banner (728 pixels wide by 90 pixels tall) or the side skyscraper banner (160 pixels wide by 300 pixels tall) and let the Vintage Guitar website drive customers directly to your site. The banners run randomly on all the VG web pages so you’ll be seen no matter where they’re browsing.

    EMAIL • Tap into VG’s coveted email list. You can reach 25,500+ opt-in guitar fans by email. Sponsor a VG email which includes two banner positions.

    FACEBOOK POST • Get your shop or product on VG’s Facebook page (487,000+ likes) – includes a free boost ($20/each additional boost).

    UPCOMING EVENTS • Publish your event for FREE in VG when you submit your guitar event to “Upcoming Events”.

    OVERDRIVE •Target 25,500+ guitar fans for only $300 by sponsoring a VG Overdrive. You get two banners within the email that point to the website of your choice. Call your rep for availability and specs.

    Click to enlarge.

    WEBSITE TAKEOVER • Tune in to www.vintageguitar.com Monday through Wednesday (8/19-21) to see how Apex Tube Matching is utilizing VG’s high‑impact Website Takeover to reach the thousands of guitar fans who depend on VG for their daily guitar fix. Speak to your VG rep for details on this cool ALL‑IN package as well as other ways to reach Vintage Guitar magazine’s quality readers. This visually‑dramatic package featuring your ad includes:

    1) Interstitial banner ad that greets all who enter the VG website

    2) 5 top-priority banner locations on EVERY page; wings (space on both sides of VG’s content), leaderboard, sidebar, footer.

    3) Sponsorship position (leaderboard) in a VG Overdrive newsletter emailed to 25,500+ opt-in fans.

    Dig Deeper into VG Overdrive

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    James Mastro

    As one of the guitarists in Ian Hunter’s Rant Band for the past 17 years,...

    Mick Taylor’s ’58 Les Paul Standard

    Hard-edged face of the British Invasion, the Rolling Stones introduced the world to the implements,...

    One Unforgettable ’60s-Oddity Magnatone

    Drew Moniot and his band, The Sequins, were on top of the world, playing Gibson...

    Mick Jones

    Somewhere in the world right now, a Foreigner song is playing on the radio. Literally....

    Trusted by companies worldwide!

    “It’s my most effective advertising tool; I get calls from people reading the magazine everywhere from Europe to the swampiest parts of middle America. Every time a new issue is delivered to readers, I get calls.” – Nate Westgor, Willie’s American Guitars

    “We have been advertising in Vintage Guitar for more than a decade. Its content and demographic is the right target for our advertising needs, the staff is knowledgeable, and their guidance is valuable in finding the appropriate audience. When it comes to selling vacuum tubes, we need to get right to the musician, and VG does that.” – thetubestore.com

    Vintage Guitar is the largest magazine dedicated to those who love the great guitars of today and yesterday. Each monthly issue contains features on collectible instruments, great collections, interviews with players, technical articles, brand and model histories, new product reviews, and much more. Each issue also has over 100 ads from manufacturers and dealers from all across the U.S. and from overseas. That means Vintage Guitar advertising works! And it’s very affordable. With distribution to subscribers, musical instrument stores, large book chains, guitar shows, newsstands, and special events, each issue is read by over 65,000 guitar fans – every one is a potential customer!

    Ask how to get started or leave your review →

    Sell more gear in 2021 when you advertise in The Official Vintage Guitar Price Guide – YOUR #1 VALUATION RESOURCE!

    The Guide gathers input from 35 of the world’s foremost expert dealers, each of whom brings decades of experience in the business. That’s one of many reasons it’s the most-trusted source for values! Thousands of guitar enthusiasts buy The Official Vintage Guitar Price Guide and use it continuously throughout the year. Thousands more refer to it at guitar shows, guitar shops, and of course at the local bookstore. Their hearts are racing in anticipation of finding the guitar of their dreams listed among the thousands of entries. If only you could be there every time, to assist these people in owning that instrument. You can! Get ’em while they’re in the mood, put your ad right in the face of the buyer. When they look up their favorite instrument, your ad is in their hands. Who are they going to call? Advertising in the Price Guide is an easy and profitable way to sell more gear. The fact that space is very limited (less competition), gives you even more exposure. Call your friendly VG rep now at (800) 844‑1197 while there’s still space available.

    Deadlines – Price Guide

    Space Reservation Deadline: June 26, 2020 (unless the ad space is already gone!)

    Materials Deadline: August 28, 2020.

    Peek at the directory from The Official Vintage Guitar Price Guide 2017. Publish all the contact info a guitar enthusiast would need to find your business.

    Directory Listing! • DEADLINE AUGUST 28, 2020

    Looking for an affordable way to get your name in front of guitar enthusiasts across the world with the most trusted source for vintage fretted instruments and gear pricing?

    A simple investment of $60 gets you a directory listing in the upcoming Official Vintage Guitar Price Guide 2021 with all the contact information a guitar enthusiast would need to find your business. Your listing will be featured in both the print and digital copies with a debut at the Amigo International Guitar Show in October 2020!

    › › REMINDER: all survey participants and advertisers in The Guide receive a complimentary directory listing. Leap from only a $60 directory listing to a full-color advertisement, thus you’ll receive that directory listing for FREE. Upgrade your advertisement – full, 12, 14, and 16 page sizes are available. Email Joan, JoanT@VintageGuitar.com, your directory information or call (800) 844‑1197.

    Directory Section Required Info Price
    Dealer Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Manufacturer Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Tech/Repair Directory Company name, address, phone, fax, email and website address FREE with ad purchase or $60 alone.
    Listings are placed in a special section of The Guide and are categorized by state.

    Ad Sizes - Price Guide

    Size Width × Height Includes 0.125" bleed all around Price
    Full Page 8.375" × 11" Yes $2,753 Full-Color
    Full Page 7.25" × 9.75" No $2,753 Full-Color
    12 7.25" × 4.75" No $1,402 Full-Color
    14 3.5" × 4.75" No $778 Full-Color
    16 2.25" × 4.75" No $532 Full-Color

    Materials & Standard Policies

    Logo Design, Ad Design, Special Requirements $50/hr.

    Photo Effects (silhouettes, drop outs) $20/ea.

    *Does not apply to camera-ready ads

    We accept:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .pdf Please embed all fonts (or subset 100%).

        No OPI.

        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.

        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.

        No crop marks or registration. The PDF should be the same size as mechanical requirements above.

    Logo Design, Ad Design, Special Requirements $50/hr.

    Photo Effects (silhouettes, drop outs) $20/ea.

    *Does not apply to camera-ready ads

    We accept:

      .jpg 300 ppi at actual size of ad.

      .tif 300 ppi at actual size of ad with or without zip compression.

      .pdf Please embed all fonts (or subset 100%).

        No OPI.

        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.

        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.

        No crop marks or registration. The PDF should be the same size as mechanical requirements above.

    The Guide is the only thing that provides dealers and collectors with updates distilled into one indispensable tool. You never know when you’ll find that rare treasure, so don’t be caught without The Guide nearby.” – Nate Westgor, Willie’s American Guitars

    The Guide is the first and last stop for the values of vintage and notable used guitars, amps, pedals, and all that comes with the territory. Online pricing is like the wild west, and just as dangerous when it comes to market value. The Guide remains the only tried-and-true source for accurate pricing. It’s based on real sales info from reputable dealers – not bloated, random, doctored, online asking prices and ‘sold data’ from sources that are impossible to confirm. At each Sam Ash location, we use The Guide as a trusted source for true, reliable market data. It’s the only way to buy, sell, and list items at up-to-date and fair pricing. – Mike Rock, Sam Ash Music Stores

    This is simply the most comprehensive reporting tool available to individuals and industry leaders. Thanks to modern means, reported sales data is harvested all the way up to the moment of publication making it as current as possible. The Guide has been an effective device since inception and remains the most-accessed resource for quick and effective evaluations. – Eric C. Newell, Gruhn Guitars

    Submission - Advertising

    Call (800) 844-1197 to talk to a VG representative! Mon-Fri 8am-5pm CST. If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.
      Don’t know your rep’s name? Select James, the Advertising Director, he will get you on the right track!
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      Allowed file extensions: jpg, gif, png, pdf. Max file size: 2MB.