Advertising with VG

    Promote your business – advertise with Vintage Guitar!

    Issue In Progress: August 2018 • Deadline: 05/15/18

    Fender Paisley Red Telecaster and Telecaster Bass: William Ritter, courtesy of George Gruhn.

    • Fender Paisley Red and Blue Flower Teles

    • Maple Byrne (and his guitar collection)

    • Guitar accessories

    • 1936 Supro-Electric

    • ’78 Music Man StingRay II

    • Gibson Les Paul Professional Bass

    • Dad’s Day

    • Martin factory tour

    • Larson Brothers ’30s Euphonons

    FIRST FRET: Mason Williams, Ben Rogers, Lance Lopez, Eric Johnson, Bill Frisell, Dave Cousins, Ethan Brosh, Michael Allsup

    VG APPROVED GEAR: Crazy Tube Circuits Starlight Fuzz, Ernie Ball Expression Tremolo, Fishman Loudbox Mini Charge, Black Volt Amplification Crazy Horse 12″, Danelectro 59XT, Phantom Guitarworks Limited Edition Brian Jones Model, Vertex Steel String Clean Drive, Boss Katana Artist 100, Fender American Original ’60s Jazzmaster and Jaguar, and Tech 21 Geddy Lee GED-2112

    *Subject to change

    Reach NAMM Attendees

    Your ad in VG will reach pre‑qualified customers — folks who’ve paid $20 or more of their hard‑earned money to see a room full of guitars and guitar related products. Even if you can’t be at the show, your product or service can be in front of eyes that matter. DID YOU KNOW? VG is the only guitar magazine distributed at 40+ guitar shows and events throughout the year!

    2,000+ copies of Vintage Guitar’s August issue will be distributed to these fine events:

     • NAMM

     • Summer Ohio Guitar Show

     • Colorado Guitar Show & Custom Luthier Expo

    Here’s a few examples of the advertorial.

    77% of Vintage Guitar readers refer to VG when making buying decisions. Our readers will spend more than $3.1 million on strings, plus additional dollars on new straps, headphones, speakers, etc.! Reach all of them for only $349.

    In our August issue, VG will present a special feature on guitar accessories. We have 3 great packages for you to choose from:
    1) Advertorial and a Facebook post
    2) Advertorial, Facebook post, and full-color quarter-page ad
    3) Advertorial, Facebook post, and full-color half-page ad

    Send your VG rep a hi-resolution photo and up to 60 words of text which can include pricing and web address.

    Help Vintage Guitar & American Cancer Society Fight Cancer!

    Each year, Vintage Guitar sponsors Team Josie in the American Cancer Society’s Relay for Life, in memory of Josie Alise Greenwood, daughter of VG webmaster Joe Greenwood and the grandniece of VG Founder/Publisher Alan Greenwood, who lost her battle with leukemia in ’07 at the age of 3.

    In 2017, we raised over $17,000 – our largest donation yet! This is an important charity for us and, to date it has raised more than $114,000. Learn how your company can sponsor Team Josie with a simple donation!

    Time is limited! Call your friendly VG rep at 1‑800‑844‑1197 for more info or billing inquires, check ad size requirements, or submit the form below to start a new conversation. Don’t know your rep’s name? Ask James, the Advertising Director!

    Cover Date Deadline Status
    July 2018 —closed— In Mailstream
    August 2018 05/15/18 In Progress
    September 2018 06/12/18 Pending
    October 2018 07/17/18 Pending
    November 2018 08/15/18 Pending
    December 2018 09/12/18 Pending

    Updated 04/30/18. Magazines arrive in mailboxes approximately the 15th of each month.

    Call your friendly VG rep now at 1‑800‑844‑1197

    James Jiskra →

    Joan Trygg →

    Johnny Zapp →

    John Davis →

    You can also submit the form below!

    How do I submit my recording for review? Submit a recording for potential review by simply filling out this form and our review staff will be in contact with you.

    How do I offer my product for review? Submit a product for potential review by simply filling out this form and Dennis Pernu will be in contact with you about your product.

    I have some new and cool gear. How can VG promote it? Gearin’ Up is the perfect place to put your gear in front of eyes that matter. Simply fill out this form – the VG staff will soon contact you.

    How do I place a classified ad? DEADLINE for submission is the 10th of each month. VG Classifieds are FREE for VG subscribers. Start a subscription for just $24.95 and submit your FREE listing! Non-subscribers must pay $50.00/listing. Submit a Classified at or contact Joan at or 1-800-844-1197.

    How do I add my guitar show to the magazine and website? Simply submit your info to this form or e-mail All submissions must be received by the 10th of each month, or they will appear in the next available issue. This listing is done as a service to our readers and we reserve final determination as to its contents.

    Vintage Guitar magazine • Mechanical Requirements

    Vintage Guitar is the largest magazine dedicated to those who love the great guitars of yesterday and today. Each monthly issue contains features on collectible instruments, great collections, interviews with players, technical articles, brand and model histories, product reviews, and much more. Each issue also has over 300 ads from dealers and manufacturers from all across the U.S. and from overseas. That means Vintage Guitar advertising works! And it’s very affordable. Over 34,000 copies of VG are distributed each month to subscribers, musical instrument stores, large book chains, newsstands, and guitar shows. With an average of 1.9 readers seeing each copy of the magazine, your ad is exposed to almost 70,000 people, and if they’re reading Vintage Guitar, every one is a potential customer!

    Carry VG in your store! Learn how

    The Official Vintage Guitar Price GuideMechanical Requirements

    Thousands of guitar enthusiasts buy the VG Price Guide and use it continuously throughout the year. Thousands more refer to it at guitar shows, guitar shops, and of course at the local bookstore. Their hearts are racing in anticipation of finding the guitar of their dreams listed among the thousands of entries. If only you could be there every time, to assist these people in owning that instrument. You can! Get ’em while they’re in the mood, put your ad right in the face of the buyer. When they look up their favorite instrument, your ad is in their hands. Who are they going to call?

    Advertising in the Price Guide is an easy and profitable way to sell more gear. For as little as $507, your ad could be in the hands of these eager buyers. That’s just over $42/month to reach tens of thousands of collectors and enthusiasts for an entire year. This, and the fact that space is very limited (less competition), gives you even more exposure. Call now while there’s still space available.

    VG Online Services • Options

    Vintage Guitar is not just a great magazine but a popular online destination too. Every day more than a thousand individuals stop by the VG website to browse the articles, check on the latest news from the VG newswire, and post their photos resulting in more than 110,000 page views per month. VG also hosts a popular (487,000+ likes) Facebook page.

    Submission - Advertising

    Call (800) 844-1197 to talk to a VG representative now! If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.
      Don’t know your rep’s name? Select James, the Advertising Director, he will get you on the right track!
    • 500 max characters

    What Our Advertisers Say

    “It’s my most effective advertising tool; I get calls from people reading the magazine everywhere from Europe to the swampiest parts of middle America. Every time a new issue is delivered to readers, I get calls.”
    – Nate Westgor, Willie’s American Guitars

    Vintage Guitar readers have real buying power – much more than just internet “views.”

    Print and Social Media Readers Our Readers’ Stats

    Magazine Readership









    110,000 uniques monthly

    Average age


    • Level of Playing

      Pro: 10.3%

      Semi-Pro: 18.6%

      Experienced: 38.3%

    47.6% of Vintage Guitar readers report a household income of more than $100,000 per year!

    77% refer to the magazine when making buying decisions.

    83% plan to buy one or more guitars this year.

    More than 54% plan to buy one or more amps in the next year.

    83% purchase pedals.

    56.8% own basses.

    VG readers will spend more than $63 million on new gear this year!