Advertising with VG

    Promote your business with Vintage Guitar!

    Heavy metallists, Rich Ward, will be featured in the November issue “FIRST FRET”. Photo by Barry Adkins.

    Working with any of the following artists or gear makers? Submit your ad to really stand out!

    Danelectro Billionaire Cash Cow featured in “Effect Pedal Reviews”.

    • Jimi Hendrix – Electric Ladyland 50th Anniversary

    • Effect Pedal Showcase

    • Luke Mossman – Nathaniel Rateliff & the Night Sweats

    • Johnny Echols

    • 1983 Dean E’Lite

    • Hallmark- Mosrite 3-2018

    • 1969 Orange Matamp ORST50

    • 1956-1968 Fender Knockoffs

    • Sex Pistols

    • FIRST FRET: Jonathan Kreisberg & Nelson Veras, Ed Littman, Vinnie Moore, Shawn Phillips, Derek Smalls, Neal Vitullo, Rich Ward, Yasmin Williams

    VG APPROVED GEAR: D’Angelico Excel DC, HeadRush Pedalboard, Earthquaker Devices Pyramids Flanger, Furch Guitars Orange SW, Ibanez TSA5TVR Tube Screamer, Moxy Guitars KC Juniper, Yamaha Transacoustic FS-TA, Authentic 1937 Martin D-28, Ovation Richie Sambora Elite Double Neck

    BONUS! Effect Pedal Reviews: Danelectro Billionaire Cash Cow, Dawner Prince Boonar, Fuchs Straight 8, J. Rockett Majestic, Neunaber Inspire Tri-Chorus Plus, Pettyjohn Gold, Walrus Audio Luminary V2

    VG APPROVED GEAR: the D’Angelico Excel DC

    *Subject to change

    Blues & Beyond! • DEADLINE AUGUST 15

    Ask Joan how to take advantage of this Blues-Loving targeted group: Legendary Rhythm & Blues Cruise. Deadline August 15

    2,000+ copies of Vintage Guitar will be distributed at the upcoming Legendary Rhythm & Blues Cruise in October and… BONUS! – this issue will also reach our over 50,000 Blues & Classic Rock guitar enthusiasts across the globe!

    Over 85% of our readers refer to VG when making buying decisions. Over 75% of our readers refer to VG advertisement when making buying decisions. VG is the ONLY guitar magazine with 7 pages of album, book and video reviews.

    Affordable advertising packages are available to promote Blues albums:

    • 60-word album description, full color photo & boosted Facebook post

    • ¼ page ad, 60-word album description, full color photo, & boosted Facebook post

    • ½ page ad, 60-word album description, full color photo, & boosted Facebook post

    › › Take advantage of this Blues-Loving targeted group – send your VG rep a hi-resolution photo and up to 60 words of text which can include pricing and web address.

    Effects Round-up! • DEADLINE AUGUST 15

    Contact your VG rep don’t miss out on the Effects Round-up. Deadline 08/15

    The November issue will showcase our Effects Pedals Special Feature. VG readers will spend more than $5.25 million on new gear this month, and 83% of them purchase pedals.

    We have three great packages to help you reach customers:

    1) magazine advertorial and a boosted Facebook post with 60 words of text and full-color/hi-res photo

    2) ¼ page ad, magazine advertorial, & boosted Facebook post

    3) ½ page ad, magazine advertorial, & boosted Facebook post

    › › Here are a few examples of the advertorial. Send your VG rep a hi-resolution photo and up to 60 words of text which can include pricing and web address.

    Directory Listing! • DEADLINE AUGUST 22

    Peek at the directory from The Official Vintage Guitar Price Guide 2017. Publish all the contact info a guitar enthusiast would need to find your business.

    Looking for an affordable way to get your name in front of guitar enthusiasts across the world with the most trusted source for vintage fretted instruments and gear pricing?

    A simple investment of $60 gets you a directory listing in the upcoming Official Vintage Guitar Price Guide 2019 with all the contact information a guitar enthusiast would need to find your business. Your listing will be featured in both the print and digital copies with a debut at the Amigo International Guitar Show in October 2018!

    › › REMINDER: all survey participants and advertisers in The Guide receive a complimentary directory listing. Upgrade to a full-color advertisement, thus you’ll receive that directory listing for FREE. Upgrade your advertisement – full, 12, 14, and 16 page sizes are available. Learn more → or email Joan your directory information or call (800) 844‑1197.

    The Return of “Vintage Guitar Classics”

    After a 20-year hiatus, VG Classics is returning as a quarterly digital magazine! It will be highlighted by instrument profiles from VG’s massive archive of material going back 30 years, and reach more than 20,000 vintage-guitar enthusiasts! A full-page/full-color ad is only $500. Take action today! Express your interest to a VG rep when you call (800) 844‑1197 8am-5pm CST.

    Jake Andrews and VG’s Joan Trygg at NAMM 2018!
    DID YOU KNOW? VG is the only guitar magazine distributed at 40+ guitar shows and events throughout the year! Request copies of Vintage Guitar magazine to be at your event by contacting Joan Trygg → Better yet – get your event published for FREE in VG when you submit your guitar event to “Upcoming Events”.

    5,000 copies of the November issue will be distributed to these fine events:

     • Legendary Blues Cruise (See Blues & Beyond! to promote Blues albums)

     • Lake County Musician’s Swap Meet

     • San Antonio Area Vintage Guitar & Instrument Show

     • Jakes Guitar Show & Music Swap Meet

     • Carolina Guitar Show

     • Calgary Guitar Show

     • Edmonton Guitar Show

     • East Coast Guitar Expo

     • LA Amp Show

     • Regina Guitar Show

     • Saskatoon Guitar Show

     • MetroWest Guitar Show

    Among the hustle and bustle of guitar events attendees freely grab issue(s) of VG as they enter. Your ad in VG will reach pre‑qualified customers — folks who’ve paid $20 or more of their hard‑earned money to see a room full of guitars and guitar related products. Even if you can’t be at the show or event, your product or service can be in front of eyes that matter.

    Do. Not. Hesitate. Reserve ad space pronto and submit artwork before VG’s devoted staff meets crunch time on August 15, 2018. The November 2018 issue is currently in progress; note our advertising opportunities and article features. Pay attention to where BONUS distribution is headed.

    Cover Date Deadline Status
    September 2018 —closed— View Now
    October 2018 —closed— In Mailstream
    November 2018 08/15/18 In Progress
    The Official Vintage Guitar Price Guide 2019 Learn more → 08/22/18 In Progress
    December 2018 09/12/18 Pending
    January 2019 10/12/18 Pending
    February 2019 11/14/18 Pending
    March 2019 12/12/18 Pending
    Updated 07/27/18. Magazines arrive in mailboxes approximately the 15th of each month.

    Frequently Asked Questions

    How do I add my guitar show to the magazine and website? Simply submit your info to this form or e-mail All submissions must be received by the 10th of each month, or they will appear in the next available issue. This listing is done as a service to our readers and we reserve final determination as to its contents.

    How do I submit my recording for review? Submit a recording for potential review by simply filling out this form and our review staff will be in contact with you.

    How do I offer my product for review? Submit a product for potential review by simply filling out this form and Dennis Pernu will be in contact with you about your product.

    I have some new and cool gear. How can VG promote it? Gearin’ Up is the perfect place to put your gear in front of eyes that matter. Simply fill out this form – the VG staff will soon contact you.

    How do I place a classified ad? DEADLINE for submission is the 10th of each month. VG Classifieds are FREE for VG subscribers. Start a subscription for just $24.95 and submit your FREE listing! Non-subscribers must pay $50.00/listing. Submit a Classified at or contact Joan at or 1-800-844-1197.

    I would like to carry VG products in my store. Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers! For more info call Joan at (800) 844‑1197.

    The Vintage Guitar team designed the hassle‑free 5‑Pack and Box of 6 with retailers in mind!

    Be the coolest music store on the street with our hassle-free way to stock VG’s fine products using VG for Retailers →

    As you are made aware each day, the world of music retailing is constantly changing. Use VG’s 32 years of being in business to help navigate these changes – introducing the brand new, hassle‑free 5‑Pack and Box of 6! Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers!

    Time is limited to promote your business with VG! Call your dedicated VG rep at (800) 844‑1197 Mon-Fri 8am-5pm CST. You can also submit the form below!

    James Jiskra →

    Joan Trygg →

    Johnny Zapp →

    Mike Naughton →

    Issue In Progress: November 2018 • Deadline: 08/15/18

    Expose your ad to the people reading the print and digital editions of Vintage Guitar magazine →

    Vintage Guitar is the largest magazine dedicated to those who love the great guitars of yesterday and today. Each monthly issue contains features on collectible instruments, great collections, interviews with players, technical articles, brand and model histories, product reviews, and much more. Each issue also has over 300 ads from dealers and manufacturers from all across the U.S. and from overseas. That means Vintage Guitar advertising works! And it’s very affordable. Over 65,000 copies of VG are distributed each month to subscribers, musical instrument stores, large book chains, newsstands, and events. With an average of 1.9 readers seeing each copy of the magazine, your ad is exposed to almost 130,000 people – every one is a potential customer!

    “It’s my most effective advertising tool; I get calls from people reading the magazine everywhere from Europe to the swampiest parts of middle America. Every time a new issue is delivered to readers, I get calls.” – Nate Westgor, Willie’s American Guitars

    Sell more gear in 2019 when you advertise in The Official Vintage Guitar Price Guide

    Thousands of guitar enthusiasts buy The Official Vintage Guitar Price Guide and use it continuously throughout the year. Thousands more refer to it at guitar shows, guitar shops, and of course at the local bookstore. Their hearts are racing in anticipation of finding the guitar of their dreams listed among the thousands of entries. If only you could be there every time, to assist these people in owning that instrument. You can! Get ’em while they’re in the mood, put your ad right in the face of the buyer. When they look up their favorite instrument, your ad is in their hands. Who are they going to call? Advertising in The Price Guide is an easy and profitable way to sell more gear. The fact that space is very limited (less competition), gives you even more exposure. Call now while there’s still space available.

    Space reservation: August 24, 2018 (unless the ad space is already gone!)

    Materials: August 31, 2018.

    Vintage Guitar readers have real buying power – much more than just internet “views.” Reach these potential customers using VG Online Services →

    Vintage Guitar is not just a great magazine but a popular online destination too. Every day more than a thousand individuals stop by the VG website to browse the articles, check on the latest news from the VG newswire, and post their photos resulting in more than 110,000 page views per month. VG also hosts a popular (487,000+ likes) Facebook page.

    Print and Social Media Readers Our Readers’ Stats

    Magazine Readership









    110,000 uniques monthly

    Average age


    • Level of Playing

      Pro: 10.3%

      Semi-Pro: 18.6%

      Experienced: 38.3%

    47.6% of Vintage Guitar readers report a household income of more than $100,000 per year!

    77% refer to the magazine when making buying decisions.

    83% plan to buy one or more guitars this year.

    More than 54% plan to buy one or more amps in the next year.

    83% purchase pedals.

    56.8% own basses.

    VG readers will spend more than $63 million on new gear this year!

    Submission - Advertising

    Call (800) 844-1197 to talk to a VG representative! Mon-Fri 8am-5pm CST. If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.
      Don’t know your rep’s name? Select James, the Advertising Director, he will get you on the right track!
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