Teisco Del Rey
In 1964, the company name changed again, this time to Teisco Co., Ltd. At some point in ’64 the Japanese Teisco logo changed from the circle Swan-S to a stylized, modern sans-serif type set in an italicized T shape.
In about 1964, Jack Westheimer began bringing in Teisco guitars bearing the Teisco Del Rey logo. This had an italicized Teisco superimposed over a crown with a script Del Rey underneath, backed by a round circle. Occasionally, you may see plain Teisco logos from this period with the crown in the background, but no Del Rey.
Del Rey, of course, is Spanish for “of the king,” which explains the crown. This was no doubt added to the Teisco name, in part, to suggest quality. However, it was also a way to add the de rigeur Spanish cachet necessary for “Spanish” guitars of the time. It was convention that “Spanish” guitars carried Spanish names, except for the well-known brand names – Gibson, Fender, Martin or Kay; thus the plethora of imported guitars named Greco, Ibanez, Goya and Espa