Michael Kelly Brand Returns to Founder


Tracy Hoeft, founder of Michael Kelly Guitars, has reacquired the brand from Hanser Music Group.

Hoeft established the brand in 1999 and it became known for its fancy guitars as well as f-style mandolins and acoustic basses. In 2004, it was acquired by Hanser, which expanded its model offerings and market.

“I am incredibly excited to get my baby back,” said Hoeft. “We are thankful to Hanser for being great stewards of this brand and for allowing it to return to its founders.”

“This is a great arrangement for all involved,” added Hanser president Gary Hanser. “We have had a long and positive relationship with the Hoeft family and sincerely care about the Michael Kelly brand. This outcome is the true win-win that we were hoping for.”

No posts to display