Fender Names New President


Fender Musical Instruments Corporation (FMIC) announced today that Bob Roback has joined the company as president and joined its board of directors.

Roback was most recently the CEO of Dashbox, a workflow management system for music licensing, and managing director of The Media Farm, which focused on managing an IP portfolio for multi-platform exploitation. Prior to Dashbox and The Media Farm, he founded LAUNCH Media, Inc. and served as its president, leading the company through its initial public offering in 1999 and its acquisition by Yahoo! in 2001. Following the sale, he served as VP and general manager of Yahoo! Music, where he led the company’s global music operations.

Prior to LAUNCH, Roback practiced corporate and securities law. He received his J.D.from the University of Minnesota Law School and his B.S. in Economics from The University of Pennsylvania.

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