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The Fender Master Series

 
(LEFT TO RIGHT) Fender Esprit Ultra SN 41102968. Back of Esprit Ultra SN 41102968. Fender Flame Ultra SN 41203198 with Seymour Duncan Pickups. Back of  Flame Ultra SN 41203198. Fender Flame Ultra SN 40400920.

(LEFT TO RIGHT) Fender Esprit Ultra SN 41102968. Back of Esprit Ultra SN 41102968. Fender Flame Ultra SN 41203198 with Seymour Duncan Pickups. Back of Flame Ultra SN 41203198. Fender Flame Ultra SN 40400920.

Approximately 25 years ago, Dan Smith had an idea. He conceptualized a solidbody guitar with routed chambers. These chambers would, in theory, provide a more resonant tonal characteristic. He also formulated and designed a basic shape for the guitar.

Then, in the early 1980s, Fender became interested in producing and marketing instruments which would be viewed as alternatives to those offered by Gibson. These guitars would not be copies, of course, but highly playable guitars with versatile electronics and other features previously unavailable on instruments manufactured by Fender. The company asked Smith to submit a concept, and what followed was an adventurous effort to produce a new line of guitars unique to the Fender’s catalog. The line was called the Master Series.

Headstock of Flame Ultra SN 40400920.

Headstock of Flame Ultra SN 40400920.

Two of Smith’s designs were solidified – the Flame and the Esprit (pronounced espree). Both featured alder bodies with routed tone chambers, maple tops, and set-in necks.

The Flame’s body is slightly larger than a Gibson Les Paul, and features two slightly offset cutaways, similar to Gibson’s SG. Two special-design humbucking pickups were developed via Schaller, as was a tailpiece with fine-tuners. The intention was to offer an electronically versatile alternative to the Gibson Les Paul.

FENDERMASTER_03

The Esprit’s body is slightly larger than the Flame’s, and features two symmetrical cutaways. As with the Flame, two special-design Schaller humbuckers were employed in conjunction with the fine-tuning tailpiece. This instrument was intended as an alternative to the Gibson ES-335.

A third model was an archtop designed by the late James D’Aquisto. His design included some imaginative, versatile features and stands as a testament to D’Aquisto’s creativity as a luthier.

These three designs were marketed together as the Fender Master Series.

Once designs were approved, the company turned its attention to issues of manufacturing and production. Fender decided that, at that time, it did not possess the technology to build the instruments. The Japanese company Fujigen Gakki (which served as an Ibanez facility) was contracted by Fender to manufacture the line.

Fender ultimately decided to produce three models of both types. The suffixes Standard, Elite, and Ultra were added under the headings Flame and Esprit. Standards featured dot inlays and chrome tuners. The Elites featured diamond-flake inlays and pearloid-button tuners. And the Ultras had split-block shell inlays, ebony-button tuners and gold hardware. Finish options on the Standards were limited to black, autumn sunburst, and cherry sunburst. The Elite and Ultra were also available in white or pink frost, and candy red or candy green metallic burst.

Smith said Fender offered the Kahler tremolo bridge as an option on these guitars. He recalls Fender made the modification post-production, and relatively few were shipped.

He was unable to find records indicating quantities made, but estimated that between late 1983 and 1985, a few thousand were manufactured. In retrospect, Smith feels the guitars were successful in regard to quality and public perception. The line’s downfall was the sale and subsequent transitional period experienced by Fender. In 1986, Robben Ford was brought on as an endorser of the Esprit model, then Fender reworked the production concept and dubbed the guitar the Robben Ford signature model.


This article originally appeared in VG January 1998 issue. All copyrights are by the author and Vintage Guitar magazine. Unauthorized replication or use is strictly prohibited.


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