Magazine Mechanical Requirements

    Vintage Guitar Magazine Requirements

    Width x Height

    Spread – bleed 18.25″ x 11.125″ (includes 1/8″ bleed all around)
    Full Page 9″ x 10.875″
    Full Page 9.25″ x 11.125″ (includes 1/8″ bleed all around)
    2/3 Page 5.1875″ x 9.875″
    2/3 Page 5.9375″ x 11.125″ (includes 1/8″ bleed all around)
    1/2 Page Vertical 3.8438″ x 9.875
    1/2 Page Vertical 4.5938″ x 11.125″ (includes 1/8″ bleed all around)
    1/2 Page Horizontal 7.875″ x 4.8438″
    1/2 Page Horizontal 9.25″ x 5.5938″ (includes 1/8″ bleed all around)
    1/3 Page 2.5″ x 9.875″
    1/3 Page 3.25″ x 11.125″ (includes 1/8″ bleed all around)
    1/4 Page 3.8438″ x 4.8438″
    1/6 Page 2.5″ x 4.8438″
    1/8 Page 3.8438″ x 2.3281″
    1/16 Page 3.8438″ x 1.0703″
    Showcase Vertical 2.5″ x 4.625″
    Showcase Horizontal 5.1875″ x 2.2292″


    Logo Design, Ad Design, Special Requirements $50/hr.

    Materials & Standard Policies

    • Line Screens- 110 for black and white, 133 for inside full-color glossy pages, and 150 for cover glossy pages.
    • Four columns to a page.
    • One column width 2.5″
    • Two column width 5.1875″
    We accept:
      .jpg 300 ppi at actual size of ad.
      .tif 300 ppi at actual size of ad with or without zip compression.
      .pdf Please embed all fonts (or subset 100%).
        No OPI.
        Resolutions on color/grayscale images should 300 ppi at actual size and monochrome images 1200 ppi at actual size.
        Use Zip compression when available for color/grayscale images and CCITT group 4 compression for monochrome.
        No cropmarks or registration. The PDF should be the same size as mechanical requirements above.

    Payment must accompany materials.
    Frequency discounts will be applied after advertising agreement is signed and returned to Vintage Guitar.
    Cancellations or changes in orders must be in writing and will not be accepted after the 15th of each month.
    Display ads are not commissionable.

    Submission - Advertising

    Call (800) 844-1197 to talk to a VG representative now! If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.
      Don’t know your rep’s name? Select James, the Advertising Director, he will get you on the right track!
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