In 1953, Leo Fender started planning a new standard guitar – the Stratocaster. His partner, Don Randall, who headed Fender Sales, Inc., came up with the name before the design was even completed. Of course, the new Fender would compete with Gibson and Epiphone professional models. But Leo intended even more. He believed his continued [...]
Author Archives: Richard R. Smith
Rickenbacker Electric 12-Strings
George Beauchamp and Adolph Rickenbacher founded Electro String in 1931 to manufacture what everyone would soon call “Rickenbacker” guitars. Success with musicians came early. Rick steels were the measure of quality and performance; their tone established the standards. On the other hand, the company’s fully electric bass viols and violins excited segments of the industry, [...]
Rickenbacker Electric 12-String
George Beauchamp and Adolph Rickenbacher founded Electro String in 1931 to manufacture what everyone would soon call “Rickenbacker” guitars. Success with musicians came early. Rick steels were the measure of quality and performance; their tone established the standards. On the other hand, the company’s fully electric bass viols and violins excited segments of the industry, [...]
Rickenbacker Electric 12-String
George Beauchamp and Adolph Rickenbacher founded Electro String in 1931 to manufacture what everyone would soon call “Rickenbacker” guitars. Success with musicians came early. Rick steels were the measure of quality and performance; their tone established the standards. On the other hand, the company’s fully electric bass viols and violins excited segments of the industry, [...]




