Black Stone Cherry will premier its video for “In My Blood” today, exclusively on Yahoo. The documentary-style video follows PFC Randy Hirneisen, a 20-year-old tanker with U.S. Army Europe, on his journey from his deployment in Afghanistan to his redeployment back to his assignment in Germany and finally to his arrival home in Augusta, Georgia where his wife, Cindy Torres, introduces him to his two-month-old son. To celebrate Hirneisen’s homecoming on January 16, B.S.C. participated in a surprise party for the soldier with his family and friends in Augusta.
Black Stone Cherry grew up in a small town in Kentucky, where family and friends have served or are currently serving in the Armed Forces. Wanting to do something to acknowledge their appreciation, the band reached out to the U.S. Army to find someone who would help bring awareness to the struggles and sacrifices that a soldier has to endure to protect our country.
The band is kicking off its What’s In Your Blood? web campaign, inviting fans in the U.S. to share their stories. Fans can submit stories through the band’s YouTube channel beginning today. A winner will be chosen by B.S.C. on March 31, and the band will play a private acoustic set in the winner’s hometown. To see the video, go to yahoo.com.