The title references the “impact” of the guitar effects pedals made by Robert Keeley in making the album. That’s all fine and good, but more important is the fine music, propelled by the fine guitar playing of Paul Priest.
A stylistic mixed bag, highlights include the horn-driven pop of “Feelin’ the Love” with its “old-time-hit” feel where clean rhythm guitar stands out. Likewise the wonderful soul of “People Saving People.” There’s plenty of foot-stomping rock and roll, too. “So Deep” starts with harmonized leads that take you back to the ’70s. The boogie of “1969” fits the title perfectly, with feel and tone reminiscent of a time when guitar sound was integral to a rock song. The solo – heavy on the wah – is a perfect reflection of the era.
There are nice experimental sounds, too. Guitars dive in and out of “B.A.R. (Baghdad Airport Road)” to perfectly illustrate the title. And “The Eternal Caress of Madame Music” is over 13 minutes of music that lets Priest stretch out. By the way, if you are a gear freak, there is a breakdown in the liner notes of everything used on each cut. –
This article originally appeared in VG‘s Jul. ’08 issue. All copyrights are by the author and Vintage Guitar magazine. Unauthorized replication or use is strictly prohibited.