PRS Guitars’ S2 Series Mira, Starla, and Custom 24 are being produced on a second manufacturing line in the company’s Maryland shop, and blend new manufacturing techniques with its long-practiced quality control and workmanship.
“This has been a textbook example of how a dedicated team can come together to create not only a fantastic series of guitars, but a state-of-the-art production line to build them on. We look forward to offering this new series of guitars to an expanded artist and customer base while giving our current customers more options,” said company president Jack Higginbotham.
The company calls the investment “a continuation of a long-term plan to diversify the company and its offerings… and to supply more artists and players with tools to create music. With their retro-inspired vibe, hallmark PRS quality, and popular price tag, the S2 Series is perhaps the strongest example of this yet from PRS.”