Luthier and music-products-industry veteran Ben Chafin has acquired rights to the trademark and logo of Electra Guitars. Chafin was a member of the team that brought Dean Guitars back to prominence in the late ’90s, where he worked as designer, product manager, and sourcing liaison. He later established Chafin Custom Guitars.
From 1971 to ’84, Electra guitars were imported from Japan by St. Louis Music. The brand was perhaps best known for its MPC line, which had onboard effects and were endorsed by artists including Peter Frampton, Leslie West, ELO, Allen Collins, Chris Squire, Elvin Bishop, The Outlaws, and Rick Derringer.